Content Gap Analysis

CopyAfter explaining safety, add a 'Healthier Treat Alternative' section. If the food is safe, mention WOOF Pupsicle Mixes as a way to incorporate it into frozen enrichment treats. If unsafe, pivot to Poomergency for emergencies and safe Pupsicle Pops as healthy alternatives. Always end with a CTA: 'Give your pup a treat you can trust' linking to Pupsicle or relevant Woof product. Include one mention of Balanced Belly Mix for digestive health.

CopyInclude a 'Best Products for [BREED]' section near the end. Match to breed traits: power chewers -> BullySafe + Bully Sticks; anxious breeds -> Calming Wellness Pops + LickMat; active breeds -> Walkabout + Flyball; senior-prone breeds -> Hip & Joint Pops. Every breed article should mention Pupsicle for enrichment. Include 2-3 Woof product links naturally within care advice sections.

CopyAfter explaining the behavior, add a 'What You Can Do' section. For anxiety-related behaviors, recommend Calming Wellness Pops and LickMat. For boredom behaviors (destructive, attention-seeking), recommend Pupsicle and enrichment toys. For food-related behaviors, link to Pupsicle Mixes. Always include one product recommendation as a natural solution to the behavior being discussed.

CopyPosition Woof as the dental health brand. Every dental article must feature Bite n' Brush as the daily dental toy and Doggy Dental Mix as the treat-based cleaning solution. Mention the Dental Care Pack as the complete solution. Include stats on dog dental disease (80% of dogs by age 3). Add a 'Daily Dental Routine' section featuring Woof products. Link to BullySafe for safe chewing that supports dental health.

CopyFeature Calming Wellness Pops as a daily supplement for anxious dogs. Position LickMat + Calming LickMix as an immediate calming tool (licking releases endorphins). For situational anxiety (fireworks, travel, vet visits), recommend the Pupsicle as a distraction/enrichment tool. Include a 'Calming Toolkit' callout box with Woof product recommendations. Link to specific product pages.

CopyFeature Allergy & Immunity Pops as a daily supplement. Highlight Salmon Oil for omega-3 fatty acids that support skin and coat health. For food allergy articles, mention limited-ingredient Pupsicle Mixes as a safe treat option. Include an 'Allergy Support Stack' section: Allergy Pops (daily) + Salmon Oil (daily) + Pupsicle with hypoallergenic mix (enrichment). Link to product pages.

CopyPosition Poomergency as the go-to for digestive emergencies (diarrhea, vomiting, ate something bad). Feature Balanced Belly Pupsicle Mix for daily gut health maintenance. Explain the difference: Poomergency = acute, Balanced Belly = preventive. Include a 'Gut Health Routine' section with both products. For articles about specific foods causing stomach issues, always link back to Poomergency as the safety net.

CopyIn the 'What You Need' or 'Tools' section, include relevant Woof products. For enrichment/boredom tips: Pupsicle + LickMat. For dental care tips: Bite n' Brush + Dental Mix. For travel/outdoor tips: Walkabout. For training tips: Super Strips + Love Nuggets + Lil' Trainers. Make product mentions feel like expert tool recommendations, not ads. Include a 'Woof Recommends' sidebar.

CopyWoof IS the enrichment brand. Every enrichment article should feature at minimum: Pupsicle (frozen enrichment), LickMat (licking enrichment), Flyball/Nomchucks (active play). Position products as the enrichment toolkit. Include a 'Build Your Dog's Enrichment Routine' section with morning (Pupsicle), midday (LickMat), evening (Flyball/Walkabout) product suggestions. Link to bundles.

CopyFeature Hip & Joint Pops as a daily supplement with glucosamine, chondroitin, and MSM. Pair with Salmon Oil for anti-inflammatory omega-3s. For exercise-related articles, recommend Walkabout for gentle outdoor activity. Include an 'Active Aging Stack' section: Hip & Joint Pops + Salmon Oil + gentle Walkabout routine. Position Woof as caring for dogs at every life stage.